About us

Our Values

Cultural Authenticity

The information we share about local culture is sourced directly from the communities themselves, without interpretation or appropriation. Our ethnographic approach involves collaborating with these communities, observing, listening, and asking questions to better understand their cultural context. We acknowledge the complexity and evolving nature of culture, and while the information we provide is inevitably limited, we ensure it remains authentic and reflective of the community’s own perspective.

Diversity​

We are committed to sharing stories that highlight the social, cultural, economic, and environmental diversity of our planet through tourism. Embracing diversity in all aspects of our work, we strive to ensure that travelers also appreciate and celebrate this richness.

Self-empowerment

Our work empowers rural and Indigenous communities that use tourism as a means for sustainable and regenerative development. We support their self-determination by providing the personal and professional skills needed to share their own stories. By doing so, we invest in the future storytellers of these destinations.

Our Mission

Support the self-empowerment of rural, urban and Indigenous Communities involved in tourism through Community Storytelling and Ethical Marketing.

Our Impact

What we do​?​

We contribute to the development of Community-Based Tourism Enterprises (CBTE) run by rural, urban and Indigenous communities and we innovate the cultural image of a Destination with them.

Where we do it​?​

We do it with them, in their own communities.​

How we do it​?​

  • Through Community Storytelling based on ethnographic interviews.
  • Through Consulting and Connecting after first-hand experiences of their product and services.
  • Through capacity-building programmes tailored to their needs and priorities.
  • By co-designing transformational cultural journeys for responsible travellers.

Our Commitment

PCP

people, culture & Planet

We work with people to support their self-empowerment through the tourism activities they have chosen to offer.

We are committed to protecting the cultural heritage of a place, in all its forms, as well as the living culture of the rural and Indigenous communities which includes their lifestyle and traditions.

With our work, we aim to raise awareness about the dangers to the biodiversity of our planet and we are committed to spreading the good practices and the successful cases that exist, especially the ones designed by Indigenous communities as a response to the climate crisis.

We use the international framework of the SDGs to share the impact of our actions and the impact of the CBTE in the destination we work with.

Our Services

For Businesses

Tourist Board & Companies (TOs/DMCs/Hotels)​

For Travellers

Discover a Place with Their communities

Testimonials

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Not-for-Profit Projects we support: DONATE