"Destination Community" Campaign

Travel Marketing

for Community-Based Tourism (CBT)

Traveller Storyteller launches its first campaign.
Destination Community: Prepare your encounter with the People.

Destination Community campaign is an invitation to zoom-in on the people that live in a destination and tell their stories with them.

It is focusing on the uniqueness of the cultures, ways of living, history and biodiversity that identify each destination.

In this moment of forced immobility, our curiosity and spirit of adventure still need to be nourished, but we cannot travel freely and the communities must protect themselves.

So, this is an opportunity for the tourists to connect and Storytravelling, and for the community to carry on doing what they do best: sharing.

Destination Community wants to create a solid bridge of words which can link the local communities with the tourists, and safely take the tourists to meet their future hosts, through their personal stories, the stories of the local gastronomy, their celebrations, and, in particular, the natural environment.

“Destination Community” is preparing the Encounter with the People.

This campaign will run in collaboration with Community-Based Tourism (CBT) projects, as well as with Tour Operators (TO) and DMC which work directly with local communities.

In fact, we believe that tourism can be an enriching experience with a social and economic positive impact only if the community is in the picture from the beginning.

Original content will be created and it will present information about the destination from a local perspective. It will be an unusual full immersion in ancestral charm and unspoiled nature.

The campaign was born from the need to re-design the tourism marketing in a responsible and sustainable way from the grass-root level. It also responds to a lack of marketing opportunities for Community-Based Tourism projects.

We have initially launched the campaign in collaboration with Travolution Travel (Chile) but we are already working with other partners in Peru, Brazil, Europe and Africa.

We are open to partner up and collaborate with companies and organisations that work with or want to support the local communities to create a better future through tourism.

WHO IS THIS CAMPAIGN FOR?

TO/TA/DMC who want to

Create original content to promote the local communities you work with.
Find a storyteller that can describe the richness of your itinerary in a creative and engaging way.
Communicate the unique stories of your destination and connect with your potential customers.
Engage your audience with stories that have a positive impact for the people and the places you operate in.

Local community or a CBT project who wants to

Have your own international marketing campaign.
Spread professional content to directly promote your tourism project.
Improve your visibility in the international travel markets.

The pre-campaign on Social Media

DC_Campaign_Travolution_Señora Alicia_Pehuenche community of Quinquen.

DC_Campaign_Part1_SecretParadise_Villimale

DC_Campaign_Part2_SecretParadise_Villimale

Read people's stories

The Postcard series

Connect to the local people through their Stories

Companies that have already joined the campaign

"Why have you joined the campaign?"

"Rwanda’s tourism is known for their Gorillas; however, our country has much more to offer in terms of tourist attractions—including the incredibly rich culture with a mix of history, art, cuisine, and landscapes. Some of these tourism products are lesser known to the international market, that is the main reason I joined the Destination Community campaign. And since I have joined, my community-based programs have increased in visibility and many peoples around the globe have been reached. Keep up with the campaign it will benefit many community-based tourism enterprises"

"For myself and the Secret Paradise team, the Maldives is so much more than the luxury resort destination it is most commonly known as. By joining with the Destination Community campaign allows us to highlight that exploring the Maldives and enjoying the beautiful beaches and tropical waters is just one component that this island paradise offers. There are also authentic experiences and off-the-beaten-path locations that you didn’t even know were there to discover. #letusguideyou"

We are glad to have joined the Destination Community Campaign! The traditional communities we collaborate with need more visibility and their stories are amazing. Traveller Storyteller has created a bubbling campaign that is finally giving more space to the protagonist of tourism: the local people. It is a different way of doing marketing that really talks to the tourists: it is direct and human!

"We at 'Travolution.Travel' are grateful to have been the inspiration for this campaign. 'Traveller Storyteller' is a dedicated collaborator and a creative professional that continues showing great commitment to us and the local communities we work with, and this original campaign is an important marketing support that we will keep implementing in the future. We are also happy to see that it is steadily growing. It is fresh, dynamic, and innovative in the way it uses Storytelling as a marketing tool for Community-Based Tourism, which promotes communities development, livelihoods and protects their territories. We are satisfied with the campaign and we can see its enormous potential, especially now that tourists are discovering how important it is to support a sustainable tourism sector"

At Nuevos Caminos Travel and through our initiative Responsible Tourism Exchange-Amazonas, we are proud to have worked with the Destination Community marketing campaign because it has given great visibility to some of the hosts who are part of Community-Based Tourism project in our town Leymebamba. Through storytelling, readers can travel to the essence of the hosts and the community, get excited and motivated for future experiences with the locals. It was important for us to participate in this campaign to remain present on social media so that that the travellers could connect with us in an emotional way.

While Papua New Guinea is well known for its colourful festivals and brilliant, energetic cultural events, the ability to make real connections with the people of the local communities is what gives travel its irresistible flavour. This quiet, soft side of travel is not often talked about and we are very proud to be a part of the Destination Community campaign that showcases how important and valuable our connections to others are. Thank you @destinationcommunity for putting people first. We are very happy to be here!

JOIN THE CAMPAIGN

Put your community at the CENTRE of the picture

GET IN TOUCH